Negotiating
and Buying

Investing client financial resources in media is a privilege we handle with great care from start to finish.

From the moment our Media Intelligence team defines the opportunity, we begin a deep dive into market and audience nuances, perform competitive assessments, and monitor the changing landscape presents a plethora of evolving and innovative options to consider for meaningful engagement of potential and existing customers, as we look for the most efficient mix of tactics to achieve our target goals and add value.

Our Investment Team uses a laser-focused, integrated strategy to efficiently target specific population groups. Excelling at assignments involving multi-market footprints we provide media buying and activation across all traditional, digital and emerging platforms.

Our presence in key markets like Los Angeles, New York, Cleveland and Detroit, enhances our ability to understand the cultural nuances in each market.

Every plan or buy is custom created, ensuring all market segments and opportunities are addressed. Cooper-Smith has a dedicated team of Multicultural Specialists who work closely with our Intelligence team to ensure that we are planning holistically to reach Hispanic, African American and Asian audiences. We dive deep to understand the needs and interest profiles that are most prevalent in each market segment. For example, Hispanics in New York interact uniquely and have different media preferences, compared to Hispanics in Texas or Southern California. We understand not only their differences, but also the similarities, to create efficiencies wherever possible.

Negotiating the best rates and leveraging significant added value, our Investment Team has cultivated direct relationships with media outlets in nearly every DMA.

To attain the best value possible for our clients, our experienced buyers are engaged, informed and accountable. Extensive negotiation, strategic placement and continuous analysis of traditional and digital media market indicators drive successful outcomes and make budgets go further. Our stringent verification procedures and invoice and billing process create an added safeguard to assure your resources have been used as efficiently and effectively as possible. Our goal is always to provide new opportunities to engage audiences, while prudently guarding your financial resources.