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CASE STUDIES

Success doesn't
happen by
accident.

From strategy and planning to activation and analytics, our proven process ensures a path to positive results. Every marketing plan or media solution is custom created for each client based on their unique goals and budget. Longevity in our valued client relationships is a result of our consistent delivery of successful outcomes.

Bowling Green State University eCampus Masters of Criminal Justice

Bowling Green State University eCampus Masters of Criminal Justice

The BGSU eCampus Masters of Criminal Justice program is ranked #1 in Ohio and 14th in the nation for the 2020 U.S. News and World Report Top Online Criminal Justice Programs. Being in market since August 2015, 16 students were enrolled for the year. While the decline could be attributed to a variety of factors, BGSU eCampus leadership approached Cooper Smith to develop innovative ways to increase enrollment in this prestigious program.

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ComScore TV Heat Map Application

ComScore TV Heat Map Application

Cooper Smith serves as the media agency for a national telecommunications company who needed help navigating somewhat fragmented geographic television. Detailed, highly segmented market data and insight is essential for the agency to effectively and efficiently invest their client's media dollars.

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Sofo Foods

Sofo Foods

Sofo Foods is one of the nation's largest distributors of ethnic foods. Founded in the 1940s by Antonio Sofo, the company is still owned and operated by the Sofo family. With over 10,000 customers, 8,000 unique products and services, the company experienced steady, but massive growth expanding beyond their Toledo, Ohio headquarters to three locations across six states in the Midwest and Southeast.

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Bowling Green State University Executive MBA & Executive MOD Campaign

Bowling Green State University Executive MBA & Executive MOD Campaign

Bowling Green State University offers Executive Masters Degrees that are among the best in the nation. With both the Executive Master of Business Administration (EMBA) and the Executive Master of Organizational Development (EMOD) programs recently redesigned, BGSU challenged Cooper Smith to grow their student enrollment for the upcoming 2022-23 academic year.

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Casual Dining Restaurant

Casual Dining Restaurant

Cooper Smith completed a digital transformation for a thriving restaurant chain with 32 locations in the Carolinas, Tennessee and Virginia. USA GDS API chain wanted to visit the movement "YUP sales" as the local chain beat many casual dining restaurant chains and approached us for help.

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St. Joseph Health

St. Joseph Health

St. Joseph Health has been part of the community in Bryan, Texas since they began providing medical services more than 85 years ago. In 2018, they faced a setback when their biggest competitor, Scott & White, formed a partnership with Baylor Health Care and began to aggressively market to potential patients. As a result, St. Joseph saw a slight decrease in the number of out-patient procedures being performed in their hospital and specialized clinics.

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Telecommunications Company/Pandora Partnership

Telecommunications Company/Pandora Partnership

Cooper Smith partnered with Pandora to create a high-caliber music experience for customers the major telecom company would be able to access from the comfort and safety of their own homes.

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Multicultural FSI Optimization

Multicultural FSI Optimization

Cooper Smith shared their data and insights with the client where they re-assessed their offer strategy. A notable offer change was put into effect and multicultural campaign performance eventually trended back to desired levels.

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