Strategy and Planning

Diverse groups of people receive, engage and respond to information differently.

Our insightful team of media strategy and planning experts, continuously study consumer response to the ever-evolving media landscape. Applying analytical thinking and utilizing data and technology, they evaluate market trends, audience characteristics and new ways to connect with potential customers. Always ensuring that media budgets work harder and smarter.

Our dedication to delivering positive results is fueled by our clients' success.

Working in symbiotic alignment, we immerse ourselves in their business, intimately understanding their brand vision, growth goals and culture. We then take their toughest marketing challenges and turn them into media objectives.

Each plan is custom designed, and is executed solely based on the client's unique needs.

Offering tangible insights at every stage of the process, our Media Intelligence team offers integrated, multi-media, data driven, hyper-targeted solutions. We also have experienced specialists to address your multicultural audiences.

With so many factors influencing success, we value collaboration and use it to drive efficient and effective campaign development. Cooper-Smith's Media Intelligence team sets the strategy, determines the KPIs in close coordination with the clients, and works closely with our Investment and Analytics teams to exceed client goals and expectations.