FIVE DECADES
Relationship
Driven. Big
Thinkers.
Our founder, Bill Tailford was a creative madman, a respected designer and big thinker.
Bill had real passion for advertising and launched our agency in Ohio in 1963. His talents reigned far beyond his location as he competed, and won business over much larger agencies in New York, Chicago, and LA.
Nationally recognized for package design.
Clients included Welch’s, Eskimo Pie, Yoplait, Weight Watchers, Dolly Madison, General Mills, and Tropicana to name a few. Bill’s diligent work ethic and loyalty to customers is still a driving force at Cooper-Smith today.
Jim Cooper assumed the role as President/CEO in the 1980s, expanding our services and geographic footprint.
Along with his partner, Steve Smith, he made a name for the agency in the telecommunications industry, managing cable cooperatives and developing award winning marketing campaigns. Like our founder, Jim was often on an airplane, traveling and building trusted relationships with clients that would stand tall over time.
Our business, and our reputation, grew and gained momentum.
We achieved marketing recognition and success in telecommunications and other industries, including health care, education and food.
A transformational decade.
We were early adopters of digital media, realizing its ability to enhance the effectiveness of media campaigns. Since then, our efforts have been laser focused on growing our specialization in the ever- changing and complex media industry. Accountability and measurement are driving forces and our team continuously strives to refine the process and deliver more. As a result of these efforts, Cooper-Smith solidified a significant relationship with Charter Communications and opened an office in Stamford CT to better serve them.
In addition to Jim Cooper, the agency gained another forward thinker—Brad Rieger, COO.
Under Jim and Brad’s leadership, we thrived as an agency of media and marketing experts committed to ensuring that our legacy of delivering winning results and customer focused service lived on. Our team does this by thinking strategically and holistically to find the best methods to reach and connect with diverse audiences. This truly integrated approach to media and marketing led us into the next chapter of our agency.
A new, but familiar, President.
Kimberly Cooper has been behind the scenes making decisions and working to ensure the success of Cooper-Smith for decades. But her love for the business started long before, as she watched her father, Founder, Bill Tailford burn the midnight oil pursuing his love for graphic design. Like Bill, Kim brings incredible passion for design, and is a talented photographer, shooting ice cream and packaging for our earliest clients. Kim’s attention to detail and service mindset can be felt today throughout the agency.
A woman-owned business and a fresh perspective.
Today, Kim is at the helm of Cooper-Smith as President. She leads the agency, along with Brad Rieger, who is Cooper-Smith’s CEO. Kim and Jim Cooper have always made it a priority to provide a “family first environment” that fosters opportunities for mothers and fathers to succeed in their careers while being present as parents. Kim grew-up in the business, and has served as an officer in the company for the past 20 years. Cooper-Smith’s longevity is a testament to our consistent focus on successful results, transparent business practices, thoughtful investment of client resources and personal service.
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