Case Studies

Success doesn't happen by accident.

From strategy and planning to activation and analytics, our proven process ensures a path to positive results. Every marketing plan or media solution is custom created for each client based on their unique goals and budget. Longevity in our valued client relationships is a result of our consistent delivery of successful outcomes.

Bowling Green State University eCampus Masters of Criminal Justice

The BGSU eCampus Masters of Criminal Justice program is ranked #12 in Ohio and 15th in the nation by the 2020 U.S. News and World Report. The program averaged 23 students per year between 2015 and 2020. As of August 2021, 15 students were enrolled for the year. While the decline could be attributed to a variety of factors, BGSU eCampus leadership wanted to be proactive with their marketing efforts in order to increase enrollment in this prestigious program.

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Bowling Green State University Executive MBA & Executive MOD Campaign

Bowling Green State University offers Executive Masters Degrees that are among the best in the nation. While both the Executive Master of Business Administration (EMBA) and the Executive Master of Organizational Development (EMOD) programs are nationally ranked. Both were seeking to grow their student enrollment for the upcoming 2022-23 academic year.

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ComScore TV Heat Map Application

Cooper-Smith serves as the media agency for a national telecommunications company whose service area covers a somewhat fragmented geographic footprint. Detailed, highly segmented market data and insight is essential for the agency to effectively and efficiently invest client resources in media.

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Sofo Foods

Sofo Foods is one of the nation’s largest distributors of ethnic foods. Founded in the 1940’s by Antonio Sofo, the company is still owned and managed by family, now in its fourth generation. With a focus on quality products and service, the company experienced steady, but massive growth expanding beyond their Toledo, Ohio headquarters to three additional distribution centers in Louisville, Houston and Atlanta.

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Casual Dining Restaurant

Cooper-Smith served as the media partner for a regional casual dining restaurant chain with 32 locations in the Carolinas, Tennessee and Virginia. In Q4 2019, the chain wanted to halt the downward YOY sales trend that has plagued many casual dining restaurant chains and approached us for help.

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St. Joseph Health

St. Joseph Health has been part of the community in Bryan, Texas since 1936. Long considered as the healthcare hospital of choice in the region, they faced a setback when their biggest competitor, Scott & White, formed a partnership with Baylor Health Care and began to aggressively market as Baylor Scott & White. As a result, St. Joseph began to see a reduction in the number of out-patient procedures being performed in their hospital and associated clinics.

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Telecommunications Company/Pandora Partnership

Cooper-Smith partnered with Pandora to create a high-caliber music experience that the Telecommunications Company’s customers would be able to access from the comfort and safety of their own homes.

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Sylvania Township Fire Department

Working with non-profits and community agencies and services can be both rewarding and challenging. We stretch and flex our strategic and creative skills to come up with a winning plan, often with little or no budget.

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Multicultural FSI Optimization

Cooper-Smith shared their data and insights with the client where they re-assessed their offer strategy. A rotating offer strategy was put into place and the initial monitoring of call volume projects performance activity has returned to normal levels.

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Regional Medical Center Brand

Cooper-Smith was brought in to elevate RMC’s brand presence across all service line marketing, as well as enhance and manage their social media presence on Facebook. In order to be successful, we had to take a deeper look at the brand work that had been started by the previous team. While the strategy was sound, there was no plan for activation. A Discovery session and brand audit were conducted by our team to identify the most immediate concerns.

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