Case Studies

Success doesn't happen by accident.

From strategy and planning to activation and analytics, our proven process ensures a path to positive results. Every marketing plan or media solution is custom created for each client based on their unique goals and budget. Longevity in our valued client relationships is a result of our consistent delivery of successful outcomes.


ComScore TV Heat Map Application

Cooper-Smith serves as the media agency for a national telecommunications company whose service area covers a somewhat fragmented geographic footprint. Detailed, highly segmented market data and insight is essential for the agency to effectively and efficiently invest client resources in media.

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Sofo Foods

Sofo Foods is one of the nation’s largest distributors of ethnic foods. Founded in the 1940’s by Antonio Sofo, the company is still owned and managed by family, now in its fourth generation. With a focus on quality products and service, the company experienced steady, but massive growth expanding beyond their Toledo, Ohio headquarters to three additional distribution centers in Louisville, Houston and Atlanta.

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St. Joseph Health

St. Joseph Health has been part of the community in Bryan, Texas since 1936. Long considered as the healthcare hospital of choice in the region, they faced a setback when their biggest competitor, Scott & White, formed a partnership with Baylor Health Care and began to aggressively market as Baylor Scott & White. As a result, St. Joseph began to see a reduction in the number of out-patient procedures being performed in their hospital and associated clinics.

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